Brand + Style Guide
LOGO USAGE
Use the new logo on all client correspondence and marketing efforts. To download and save a logo, right click on it and choose "save image as." Save to your preferred file location. You can also right-click and use "copy" to insert the image right into a document (use "paste").
IMPORTANT NOTE: To retain proper proportions, you must make sure to lock the image when you resize it. To do this, hold down on the shift key as you use your mouse to resize.
Small full-color logo
- 1.5" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on reports, letters, envelopes, anything smaller than a regular sized piece of paper
- Email and web
Small reversed logo
- 1.5" wide
- Print resolution (300px)
- Background: dark or black
- Use on reports, letters, envelopes, anything smaller than a regular sized piece of paper
- Email and web
Small grayscale logo
- 1.5" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on office communication that will be printed in black-and-white
- Email and web
Small training logo
- 1.5" wide
- Print resolution (300px)
- Background: white or light-colored
- All office communication
- Email and web
Large reversed logo
- 22" wide
- Print resolution (300px)
- Background: dark or black
- Use on signs, placards, etc
Large full-color logo
- 22" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on signs, placards, etc
ETL Logo- High Rez
LOGO USAGE
Use the GSA logo on all GOVERNMENT client correspondence and marketing efforts. To download and save a logo, right click on it and choose "save image as." Save to your preferred file location. You can also right-click and use "copy" to insert the image right into a document (use "paste").
IMPORTANT NOTE: To retain proper proportions, you must make sure to lock the image when you resize it. To do this, hold down on the shift key as you use your mouse to resize.
GSA Small full-color logo
- 1.5" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on reports, letters, envelopes, anything smaller than a regular sized piece of paper
- Email and web
GSA-Small grayscale logo
- 1.5" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on office communication that will be printed in black-and-white
- Email and web
GSA-Small reversed logo
- 1.5" wide
- Print resolution (300px)
- Background: dark or black
- Use on reports, letters, envelopes, anything smaller than a regular sized piece of paper
- Email and web
Large GSA full-color logo
- 22" wide
- Print resolution (300px)
- Background: white or light-colored
- Use on signs, placards, etc
GSA -Large reversed logo
- 22" wide
- Print resolution (300px)
- Background: dark or black
- Use on signs, placards, etc
FONTS FOR PRINT (MICROSOFT)
For reports, correspondence and general everyday work (in Word, Powerpoint, etc), please use Verdana.
OTHER FONTS & COLOR PALETTE
Generally speaking, you will not need to use the color palette or the logo fonts (also used on the website) in your daily work. If you need something to be more formally designed, please let Mark know and we will have a designer create it for you.
The information below is only meant for designers or those working on the technology end of the website
COLOR PALETTE
Light Blue and Light Green are the primary brand colors. Tints and shades of these are used across the site. Orange is used primarily an attention-getter for a "call-to-action" (like a button) and as an accent color.
RGB/HEX #41B6E6
PANTONE 298 C
RGB/HEX #298FC2
PANTONE 588 C
HEX/RGB #7C878E
PANTONE 430 C
RGB/HEX #A4d65e
PANTONE367 C
RGB/HEX #74AA50
PANTONE 7489 C
RGB/HEX #FE8F1D
PANTONE 588 C
WEB FONTS
The font for body copy is Lato Light. For headers and titles, it's Gothic A1.
Herotext
This is for the one or two sentences beneath the hero title.
Gothic A1, Normal
24 px (300 weight)
Title case
1.5 line spacing
SUBHEAD
This is the headline style used for pullquotes, 3-up design, and all content blocks.
Gothic A1, Bold (700 weight)
30 px
All caps
1.15 line spacing
Pullquote
This is the style used for all pullquotes and testimonials (with and without a link)
Gothic A1, Normal
30 px (300 weight)
Title case
1.15 line spacing
Lato, Normal
18 px (700 weight)
All caps
Lato Light, 18 px
Line spacing, 1.5